Joe Ross Fair Trading Ltd  act as  a white label of Key To Markets, it won't have any  other client except Key To Market which relationship is regulated by a contract signed between the to parties. 

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71% of retail investor accounts lose money when trading CFDs with us.
You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.